Yale School of Management

George E. Newman


Broadly, I am interested in human reasoning and the cognitive processes that guide our common sense understanding of the world. My research explores the nature of these intuitions, where they come from and how they inform the decisions that people make on a daily basis.  


Within this broader framework, I have been particularly interested in how our beliefs about intangible qualities—things that we never directly see or interact with, such as a painter’s contact with an original work of art, or the most fundamental aspects of a person’s true self—inform our assessments of value, and our evaluations of ourselves and other people. As a result, I have been most interested in questions related to the concepts of authenticity, essentialism, identity and the self.  Links to several of my papers are provided below—thanks for visiting this website!




Newman, George E. (in press) “An essentialist account of authenticity,” Journal of Cognition and Culture


Newman, George E. and Paul Bloom (2014), “Physical contact influences how much people pay at celebrity auctions” Proceedings of the National Academy of Sciences, 110, 705–3708.


Newman, George E., and Daylian M. Cain (2014), “Tainted Altruism: When doing some good is evaluated worse than doing no good at all” Psychological Science, 25, 648-655.


Newman, George E., and Ravi Dhar (2014), “Authenticity is Contagious: Brand Essence and the Original Source of Production” Journal of Marketing Research, 51, 371-386.


Newman, George E., Margaret Gorlin and Ravi Dhar, (in press) “When Going Green Backfires: How Firm Intentions Shape the Evaluation of Environmental Product Enhancements,” Journal of Consumer Research


Rand, David G., Alexander Peysakhovich, Gordon T. Kraft-Todd, George E. Newman, Owen Wurzbacher, Martin A. Nowak, Joshua D. Greene (2014) “Intuitive cooperation and the Social Heuristics Hypothesis: Evidence from 15 time constraint studies” Nature Communications, 5, 3677.


Brescoll, Victoria L., Eric Uhlmann and George E. Newman, “The Effects of System Justifying Motives on Endorsement of Essentialist Explanations for Gender Differences” Journal of Personality and Social Psychology, 105 (6), 891-908.


Newman, George E., Julian De Freitas and Joshua Knobe (2014), “Beliefs about the true self explain asymmetries based on moral judgment” Cognitive Science


Newman, George E., Rosanna K. Smith and Daniel Bartels (in press), “Are artworks more like people than artifacts? Psychological connectedness and the extended self” Topics in Cognitive Science


Smith, Rosanna K. and George E. Newman (2014) “When multiple creators are worse than one: Single author biases in the evaluation of art” Psychology of Aesthetics, Creativity and the Arts


Cain, Daylian M., Jason Dana and George E. Newman (2014), “Giving vs. giving-in,” Academy of Management Annals, 8, 505-533.


Gjersoe, Nathalia L., George E. Newman, Vlad Chituc and Bruce Hood (in press), “Individualism and the extended-self: Cross-cultural differences in the valuation of authentic objects,” PLoSONE, 9, e90787.


Urminsky, Oleg, Daniel M. Bartels, Paola Giuliano, George E. Newman and Lance Rips, (2014) “Choice and Self: How Identity Shapes Choices and Decision Making” Marketing Letters


Newman, George E., Joshua Knobe and Paul Bloom, “Value Judgments and the True Self,” forthcoming in Personality and Social Psychology Bulletin


Poehlman, T. Andrew, and George E. Newman (2014) “Potential: The Valuation of Imagined Future Achievement” Cognition, 130, 134-139.


Knobe, Josh, Sandeep Prasada and George E. Newman (2013),“Dual Character Concepts and the Normative Dimension of Conceptual Representation” Cognition, 127, 242-257.


Newman, George E., and Paul Bloom (2012),“Art and Authenticity: The Importance of Originals in Judgments of Value” Journal of Experimental Psychology: General, 141, 558-669.


Newman, George E. and Brian J. Scholl (2012), “Bar Graphs Depicting Averages are Perceptually Misinterpreted: The within-the-bar bias,” Psychonomic Bulletin & Review, 19, 601-607.


Newman, George E. and Y. Jeremy Shen (2012), “The Counterintuitive Effects of Thank-you Gifts on Charitable Giving” Journal of Economic Psychology, 33, 973-983.


Newman, George E., and Daniel Mochon (2012), “Why are lotteries valued less? Multiple tests of the direct risk-aversion hypothesis” Judgment and Decision Making, 7, 19-24.


Newman, George E. (2013), “The Duality of Art: Body and Soul,” [commentary on Bullot and Reber] Brain & Behavioral Sciences, 36, 153.


Newman, George E. (2012), “The Bias toward Cause and Effect,” in Psychology of Bias, Nova Science Publishers.


Newman, George E., Gil Diesendruck and Paul Bloom (2011), "Celebrity Contagion and the Value of Objects," Journal of Consumer Research, 38, 215-228 (Lead article).


Newman, George E., Frank C. Keil, Valerie Kuhlmeier and Karen Wynn (2010), "Sensitivity to Design: Early Understandings of the Link Between Agents and Order," Proceedings of the National Academy of Sciences, 107, 17140-17145.


Newman, George E., Kritsi K. Lockhart and Frank C. Keil (2010), “’End-of-Life’ biases in moral evaluations of others,” Cognition, 115, 343-349.


Keil, Frank C. and George E. Newman (2010), “Darwin and development: Why ontogeny does not recapitulate phylogeny for human concepts,” In. D. Mareschal, P. Quin, & S. Lea (eds.). The Making of Human Concepts. Oxford University Press.


Gao, Tao, George E. Newman and Brian J. Scholl (2009), “The psychophysics of chasing,” Cognitive Psychology, 59, 154-179.


Hamlin, J. Kiley, George E. Newman and Karen Wynn (2009), “Eight-month-old infants infer unfulfilled goals, despite contrary physical evidence,” Infancy, 14, 579-590.


Newman, George E., Hoon Choi, Karen Wynn, and Brian J. Scholl (2008), “The origins of causal perception,” Cognitive Psychology, 57, 262-291.


Newman, George E., Patricia Hermann, Karen Wynn and Frank C. Keil (2008), “Biases towards intrinsic features in infants' reasoning about objects,” Cognition, 107, 420-432.


Newman, George E. and Frank C. Keil (2008), “Where’s the essence? Developmental shifts in children’s beliefs about internal features,” Child Development, 79, 1344-1356.


Keil, Frank C. and George E. Newman (2008), “Two tales of conceptual change: what changes and what remains the same,” In S. Vosniadou (Ed.), Handbook of Research on Conceptual Change, Earlbaum, 83-101.


Blok, Serge V., George E. Newman and Lance J. Rips (2007), “Out of sorts? Remedies for theories of object concepts: A reply to Rhemtulla and Xu,” Psychological Review, 114, 1096-1102.


Rips, Lance J., Serge V. Blok and George E. Newman (2006), “Tracing the identity of objects,” Psychological Review, 113, 1–30.


Newman, George E., Serge V. Blok and Lance J. Rips (2006), “Beliefs in afterlife as a by-product of persistence judgments,” [commentary on Bering], Behavioral & Brain Sciences, 29, 480-481.


Cheries, Erik W., George E. Newman, Laurie Santos, and Brian J. Scholl (2006), “Units of visual individuation in rhesus macaques: Objects or unbound features?” Perception, 35, 1057-1071.


Blok, Serge V., George E. Newman and Lance J. Rips (2005), “Individuals and their concepts,” In W. K. Ahn, R. L. Goldstone, B. C. Love, A. B. Markman & P. Wolff (Eds.), Categorization inside and outside the lab. Washington, D.C.: American Psychological Association.


Blok, Serge V., George E. Newman, Jennifer Behr and Lance J. Rips (2001), “Inferences about individual identity,” Proceedings of the 23rd Annual Conference of the Cognitive Science Society (pp. 80–85). Mahwah, NJ: Erlbaum.