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Jiwoong ShinJiwoong Shin is a Professor of Marketing at the Yale School of Management. He holds a Ph.D. in Management Science from MIT, as well as an MS and BS from Seoul National University, Korea. A distinguished scholar specializing in marketing strategy, Shin’s research focuses on applied economic theory to explain various marketing phenomena and digital innovation and strategy. His award-winning work has significantly advanced our understanding of firms’ strategic decisions in advertising, targeting, pricing, and Customer Relationship Management (CRM).

Shin has received the John D. C. Little Best Paper Award twice consecutively (2010, 2011) for the best marketing paper published in Marketing Science and Management Science. In 2020, he was a finalist for the ISMS Long-term Impact Award, recognizing his significant long-term contributions to the field of marketing. Named an MSI (Marketing Science Institute) Young Scholar in 2011 for potential leadership in the next generation of marketing academics, he was also honored as an MSI Scholar in 2018 for mid-career excellence. He currently serves as an Associate Editor for several leading journals, including the Journal of Marketing Research, Management Science, Marketing Science, and Quantitative Marketing and Economics.

In 2021, Shin was appointed Vice President of the INFORMS Marketing Science Society. He also received the “Inspiring Yale Award” in 2020, a university-wide teaching honor.

Awards & Honors

  • Thought Leader Award 2023, CIEBS
  • Vice President of Education, ISMS (INFORMS Society for Marketing Science), 2021 – present
  • Finalist, 2020 ISMS Long-term Impact Award (“A Customer Management Dilemma: When is it Profitable to Reward One’s Own Customers?”)
  • Winner, 2011 John D. C. Little Best Paper Award (“Uninformative Advertising as an Invitation to Search”).
  • Winner, 2010 John D. C. Little Best Paper Award (“A Customer Management Dilemma: When is it Profitable to Reward One’s Own Customers?”)
  • Inspiring Yale Award 2020
  • MSI Scholars 2018, the inaugural class of faculty
  • MSI Young Scholars 2011, leaders of the next generation of marketing academics
  • Management Science Meritorious Service Award, 2016, 2014, 2013, 2011, 2010, 2009
  • Management Science Distinguished Service Award 2015
  • Whitebox Research Grant, International Center for Finance, 2015, 2010
  • Jon Cummings Research Grant, Yale Center for Customer Insight, 2011
  • Honorary Master of Arts, Yale University, 2015
  • Faculty fellow, Keizai Koho Center (KKC)
  • ISMS Doctoral Consortium, Faculty Fellow 2012, 2013, 2014, 2018, 2019, 2020
  • AMA-Seth Foundation Doctoral Consortium, Faculty Fellow 2020
  • AMA-Sheth Foundation Doctoral Consortium Fellow (for Sloan School, MIT), 2003
  • Media Lab Research Fellowship, MIT, 2003-2004
  • The Walter A. Rosenblith (WAR) Fellowship Award, 1999-2000
  • Sloan Fellowship, MIT, 1999-2004