Yale School of Management

K Sudhir

K Sudhir

James L Frank Professor of Private Enterprise, Management and Marketing & Director, China India Insights Program (CIIP)

Professor K. Sudhir is James L Frank Professor of Private Enterprise, Management and Marketing and Director of the Yale China India Insights Program (CIIP). His research focuses on gaining market insights by analyzing consumer and firm actions through econometric modeling. As director of the China India Insights Program, he also specializes in research on consumers in emerging markets. He has consulted for Fortune 500 US firms and Indian firms across many industries such as technology, financial services, entertainment, and retailing, specializing in analyzing their internal data to obtain actionable market insights.

Professor Sudhir’s research has been honored with numerous awards across all major quantitative marketing journals. Two of his papers have been nominated among the top ten papers published in the last ten years in Marketing Science and Management Science for their Long-Term Impact in 2009, 2010 and 2011. He received the Bass Award at Marketing Science and the Lehmann Award at the Journal of Marketing Research; and honorable mentions for the Wittink Award in Quantitative Marketing and Economics and Best Paper Award in International Journal of Research in Marketing. He has also been a finalist for the Little Award at Marketing Science and the Paul Green Award at the Journal of Marketing Research.