Yale School of Management

K SUDHIR

52 Hillhouse Avenue (Steinbach Hall), Room 223

Mailing Address:

School of Management, Yale University
135 Prospect St, PO Box 208200
New Haven, CT 06520-8200
++1.203.432.3289 voice
++1.203.432.3003 fax
k.sudhir@yale.edu

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Academic Work Experience:

  • James L. Frank Professor of Private Enterprise and Management, School of Management, Yale University, 2010-
  • Research Staff, Cowles Foundation, 2010-
  • Professor of Marketing, School of Management, Yale University, 2006-
  • Director, China India Consumer Insights Program, 2008 -
  • James L. Frank Associate Professor or Private Enterprise and Management, School of Management, Yale University, 2003-2006
  • Assistant Professor of Marketing, School of Management, 2001-2003
  • Assistant Professor of Marketing, Stern School of Business, 1998-2001
  • Lecturer, School of Hotel Administration, Cornell University, 1996
  • Lecturer, Johnson School, Cornell University, 1995

Education

  • PhD, Marketing, Cornell University, 1998
  • MS, Marketing, Cornell University, 1997
  • M Tech, Industrial Management, Indian Institute of Technology, Madras, 1991
  • BE, Electronics and Communication Engineering, Anna University, Madras, 1989

Honors

Research

  • Two papers nominated in the Top 10, INFORMS Long Term Impact (over previous 10 years) Award for papers published in Marketing Science and Management Science, 2009, 2010, 2011
  • Winner, John D.C. Little Award for Best Paper in Marketing Science, 2010
  • Winner, Don Lehmann Award for Best Paper based on a Doctoral Dissertation in Journal of Marketing Research, 2008.
  • Honorable Mention, Best Paper in QME, 2006
  • Finalist, Paul Green Award for Best Paper in Journal of Marketing Research, 2006
  • Winner, Frank M. Bass Dissertation Paper Award, Marketing Science, 2003
  • Finalist, John D.C. Little Award for Best Paper in Marketing Science, 2001
  • Honorable Mention, Best Paper in IJRM, 2001

Other Academic

  • AMA-Sheth Doctoral Consortium Faculty Fellow
    • Texas Christian University, 2010
    • Georgia State University, 2009
    • University of Missouri, 2008
    • University of Maryland, 2007
    • University of Connecticut, 2005
  • ISMS Doctoral Consortium Faculty Fellow
    • University of British Columbia, 2008
    • National University of Singapore, 2007
  • Young Scholar Program, Marketing Science Institute, 2003
  • Cornell University Representative to the AMA Doctoral Consortium, University of Colorado at Boulder, 1996
  • Graduate School Travel Grant, Cornell University, 1995
  • Finalist, John D.C. Little Award for Best Paper in Marketing Science, 2001
  • Gold Medalist, M Tech Program, IIT Madras, 1991
  • National Merit Scholar, India, 1983-89

Professional Service

Associate Editor: Marketing Science (2009-), Management Science(2009-), Quantitative Marketing and Economics(2006-)

Editorial Board: Journal of Marketing Research (2003-), Journal of Marketing (2011-), Marketing Science (2005-08), Journal of Retailing (2011-), IIMB Management Review (IMR) (2006-)

Ad-hoc Reviewer: American Economic Review, Journal of Business, Journal of Economics and Management Strategy, Journal of Cultural Economics, Journal of Industrial Economics, International Journal of Research in Marketing (IJRM), Review of Industrial Organization, Marketing Letters, Social Sciences and Humanities Research Council (SSHRC) Canada, Research Grants

Board of Examiners: Board of Examiners for Ph.D. Theses, University of Madras, India

Professional Memberships

Institute for Operations Research and Management Science (INFORMS), American Marketing Association, American Economic Association

Research Interests

  • Competitive Marketing Strategy
  • Emerging Markets
  • International Marketing
  • Internet Marketing
  • One to One Marketing
  • Entertainment Marketing
  • Empirical Industrial Organization Methods
  • Bayesian Estimation

Publications

  1. Customer Cost Based Pricing" (with Jiwoong Shin and Dae-Hee Yoon), Management Science, Forthcoming
  2. "Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety" (with Sumon Datta), Quantitative Marketing and Economics, Conditionally Accepted.
  3. "Do Private Labels Increase Retailer Bargaining Power?" (with Sergio Meza), Quantitative Marketing and Economics, Sep 2010
  4. "Empirical Models of Manufacturer-Retailer Interactions: A Review and Agenda for Future Research" (with Kusum Ailawadi et al.), Marketing Letters, September 2010
  5. "A Customer Management Dilemma : When is it Profitable to Reward Own Customers" (with Jiwoong Shin), Marketing Science, June - July 2010
    Winner: John DC Little Best Paper Award in Marketing Science, 2010
  6. "Forecasting Marketing Mix Responsiveness for New Products" (with Jackie Luan), Journal of Marketing Research, June 2010.
  7. "Switching Costs and Market Competitiveness: De-Constructing the Relationship" (with Jiwoong Shin), Journal of Marketing Research, August 2009
  8. "The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data" (with Dinesh Gauri and Debabrata Talukdar), Journal of Marketing Research, February 2008. Earlier Version Available as MSI Report
  9. Optimal Marketing Strategies for a Customer Data Intermediary (with Joseph Pancras), Journal of Marketing Research, November 2007. Previously titled: Personalization Services Firms: What to Sell, To Whom to Sell and For How Much. Technical Appendix
    Winner: Don Lehmann Best Dissertation Paper in JMR Award 2007
  10. "Bounded Rationality in Pricing under State Dependent Demand: Do Firms Look Ahead? How Far Ahead?" (with Hai Che and P.B. Seetharaman), Journal of Marketing Research, August 2007. Technical Appendix
  11. "Passthrough Timing" (with Sergio Meza), Quantitative Marketing and Economics, Vol 4, No. 4, December 2006, 351-382.
    Honorable Mention: Dick Wittink Award for Best Paper in Quantitative Marketing and Economics (QME), 2006.
  12. "Do Slotting Allowances Enhance Efficiency or Hinder Competition?", (with Vithala R. Rao), Journal of Marketing Research, May 2006, Vol 43, Issue 2, pp. 137-155.
    Lead Article; Finalist: Paul Green Best Paper Award in JMR, 2006. Earlier Version Available as MSI Report.
  13. "Recent Advances in Structural Modeling: Dynamics, Product Positioning and Entry", Marketing Letters, December 2005, pp. 209-224.
  14. "Time Varying Competition" (with Pradeep Chintagunta and Vrinda Kadiyali), Marketing Science, Winter 2005, pp 96-109.
  15. "When Shopbots Meet Emails: Implications for Price Competition on the Internet" (with Yuxin Chen), Quantitative Marketing and Economics, Issue 3, 2004.
  16. "Does Store Brand Patronage Improve Store Patronage?", Review of Industrial Organization, (RIO Symposium Issue on Store Brands), March 2004.
  17. "Structural Applications of the Discrete Choice Model" (with Jean-Pierre Dube, Pradeep Chintagunta, Bart Bronnenberg, Ron Goettler, Amil Petrin, P.B. Seetharaman, Raphael Thomadsen and Ying Zhao), Marketing Letters, August 2002 pp. 207-220.
  18. "Investigating New Product Diffusion across Products and Countries" (with Debabrata Talukdar and Andrew Ainslie), Marketing Science, Winter 2002.
    Recognized among, "A Few Very Recently Highly Cited Marketing Science Articles in 2002" in the Summer 2005 issue of Marketing Science.
  19. "A Multiple Ideal Point Model: Capturing Multiple Preference Effects from Within an Ideal Point Framework" (with Jack Lee and Joel Steckel), Journal of Marketing Research, February 2002.
  20. "Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer" Marketing Science, Summer, 2001, pp. 244-264;
    Winner: Frank M. Bass Best Dissertation Paper Award, 2003
    Finalist: INFORMS Long Term Impact Award, 2009, 2010, 2011 among all papers published in Marketing Science and Management Science (Marketing Area) between 1999-2004, 2000-2005 and 2001-2006.
  21. "Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing" (with Vrinda Kadiyali and Vithala R. Rao), International Journal of Research in Marketing, June 2001.
    Honorable Mention: Best Paper Award in IJRM, 2001
  22. "Competitive Pricing Behavior in the US Auto Market: A Structural Analysis" Marketing Science, Winter, 2001, pp. 42-60.
    Finalist: John DC Little Best Paper Award in Marketing Science, 2001
    Recognized among, "A Few Very Recently Highly Cited Marketing Science Articles in 2001" in the Summer 2004 issue.
    Finalist: INFORMS Long Term Impact Award, 2009, 2010, 2011 among all papers published in Marketing Science and Management Science (Marketing Area) between 1999-2004, 2000-2005 and 2001-2006.

Working Papers

  1. "Short Run Needs and Long Term Goals: A Dynamic Model of Thirst Management," (with Guofang Huang and Ahmed Khwaja).
  2. "Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus Based Compensation Plans" (with Doug Chung and Thomas Steenburgh).
  3. "The Agglomeration-Differentiation Tradeoff in Spatial Location Choice" (with Sumon Datta).
  4. "Demand Externalities from Co-location" (with Boudhayan Sen and Jiwoong Shin)
  5. "Education Consumption in an Emerging Market" (with Sachin Sancheti).
  6. Are Loyal Store Brand Users Less Store Loyal ?" (with Satheeshkumar Seenivasan and Debu Talukdar).
  7. Predicting Individual Response with Aggregate Data: A Conditional Means Approach" (with Jason Duan and Sachin Sancheti). R-Code to Implement the Algorithm
  8. "Optimal Inter-Release Time between Sequentially Released Products" (with Jackie Luan).
  9. "Dynamic Market Structure in a Durable Goods Market: The Effect of a New Product Form" (with Jackie Luan).
  10. "Demand in High-Technology Markets: Role of Temporal and Contextual Reference Effects" (with Wonjoon Kim and Subrata Sen).

Work in Progress

  1. Durable Goods Adoption in an Emerging Market" (with S. Sriram and R.K. Shukla)
  2. "Is Honest Tea a Good Policy? A Dynamic Model of Thirst Management" (with Guofang Huang and Ahmed Khwaja)
  3. "Competition between Organized and Traditional Retailers in Emerging Markets: A Household Level Analysis of Store Format Choices in India" (with Vishal Narayanan and Vithala Rao)
  4. Do Sympathy Biases Affect Charitable Giving? Evidence from a Large Scale Natural Field Experiment" (with Subroto Roy and Mathew Cherian)
  5. "Long Term Impact of a Recession on National Brands and Private Labels" (with Satheeshkumar and Debabrata Talukdar)

Op Ed Articles

  1. Road Ahead for Organized Retail, Economic Times, March 17, 2010

MBA Teaching Cases

  1. TIAA-CREF: A Pension Giant Takes a Hard Look at Serving the Customer (Yale Case 06-015)
  2. TIAA-CREF (B): Organizing around the Customer: From Managing Assets to Managing Relationships (Yale Case 06-019)
  3. HDTV: Assessing an Innovation at Three Points in Time. (Yale Case 07-012)
  4. FieldFresh Foods: Could Baby Corn Be the Platform to Link Indian Farmers to the World? (Yale Case 10-036)
  5. Trina Solar: Expanding in the U.S. Market (Yale Case 10-041)

Invited Presentations

  1. “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety,” Texas A&M Marketing Camp, April 2012.
  2. “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety,” University of Connecticut, March 2012.
  3. “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety,” Marketing in Israel Conference, December 2011.
  4.  “Do Sympathy Biases Affect Charitable Giving? Evidence from a Large-Scale Natural Field Experiment,” China India Insights Conference, New Delhi, July 2011.
  5. “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety,” Summer Institute in Competitive Strategy (SICS), July 2011.
  1. "The Differentiation-Agglomeration Tradeoff in Location Choice," University of Southern California, March 2011.
  2. "The Differentiation-Agglomeration Tradeoff in Location Choice," Johns Hopkins University, March 2011
  3. Discussant, UT Dallas FORMS Conference, February 2011
  4. Do Bonuses Enhance Sales Productivity?" University of Rochester, October 2010
  5. Do Bonuses Enhance Sales Productivity?" Emory University, Hightower Marketing Camp, October 2010
  6. "How Theory and Empirics Interact in Defining Research Problems,” AMA Doctoral Consortium, Texas Christian University, Fort Worth, June 2010
  7. "Do Bonuses Enhance Sales Productivity?" University of Chicago, May 2010
  8. Do Bonuses Enhance Sales Productivity" 8th Triennial Choice Symposium, Key Largo, Florida, May 2010
  9. Do Bonuses Enhance Sales Productivity?" University of North Carolina, Chapel Hill, Marketing Camp, April 2010
  10. "Do Bonuses Enhance Sales Productivity?" Indian School of Business, Hyderabad, March 2010
  11. Do Bonuses Enhance Sales Productivity?" Indian Institute of Management, Bangalore, March 2010
  12. Do Bonuses Enhance Sales Productivity?" University of California, Davis, February 2010
  13. Do Bonuses Enhance Sales Productivity?" University of Arizona, Marketing Camp, November 2009
  14. Structural Dynamic Models in Marketing: Two Step Methods & Integration of Research Streams" Doctoral Seminar, University of Connecticut, October 2009
  15. Discussant at Quantitative Marketing and Economics (QME) Conference, University of Chicago, October 2009
  16. Structural Dynamic Models in Marketing: Two Step Methods & Integration of Research Streams" Tutorial at Marketing Dynamics Conference, August 2009
  17. Do Bonuses Enhance Sales Productivity?" University of Maryland, Marketing Camp, June 2009
  18. Do Bonuses Enhance Sales Productivity?" AMA Doctoral Consortium, June 2009
  19. Do Bonuses Enhance Sales Productivity?" HKUST Marketing Camp, May 2009
  20. Do Bonuses Enhance Sales Productivity?" Stanford University, May 2009
  21. Education Demand in Rural India" China India Consumer Insights Conference, Yale University, April 2009
  22. Do Bonuses Enhance Sales Productivity?" UTD-FORMS Conference, Feb 2009
  23. Empirical Models of Retailer-Manufacturer Interaction, The Erin Anderson Research Conference on B2B Relationships, Wharton School, October 2008
  24. Discussant, SICS Conference, July 2008
  25. Market Response Measurement: Structural Dynamic Models,” American Marketing Association Doctoral Consortium, June 2008
  26. Structural Dynamic Models,” Marketing Science Doctoral Consortium, June 2008
  27. Movie-DVD Releasing Timing" London Business School, October 2007
  28. Managing Customer Relationships under Competition: Punish or Reward Current Customers?” Invited Speaker in Pre-Conference Program on “Emerging Directions in Marketing Strategy Research” at AMA Summer Educator’s Conference, August 2007
  29. Movie-DVD Releasing Timing" Marketing Science Doctoral Symposium, Singapore, June 2007
  30. Managing Customer Relationships under Competition: Punish or Reward Current Customers?” University of Toronto, March 2007
  31. Movie-DVD Releasing Timing" Indian Institute of Technology, Madras, January 2007
  32. Movie-DVD Releasing Timing" University of British Columbia, October 2006
  33. Empirical IO Methods in Marketing" Cornell University, Ph.D. Seminar, September 2006
  34. Personalization Services: To Whom to Sell, What to Sell and For How Much" Plenary Speaker at the INRA-IDEI Conference on “Industrial Organization and the Food Processing Industry,” Toulouse, June 2006
  35. Movie-DVD Releasing Timing" SUNY Buffalo, April 2006
  36. Do Slotting Allowances Enhance Efficiency or Hinder Competition?" University of Texas Austin, Marketing Camp, April 2006
  37. Personalization Services: To Whom to Sell, What to Sell and For How Much" Purdue University, April 2006
  38. Personalization Services: To Whom to Sell, What to Sell and For How Much" University of California, Berkeley, March 2006
  39. Personalization Services: To Whom to Sell, What to Sell and For How Much" University of California, Los Angeles, March 2006
  40. Forecasting Advertising Responsiveness for Short Lifecycle Products: The Case of DVDs,” AMA-Sheth Doctoral Consortium, University of Connecticut, July 2005
  41. Personalization Services: To Whom to Sell, What to Sell and For How Much" Carnegie Mellon University, April 2005
  42. Personalization Services: To Whom to Sell, What to Sell and For How Much" Koc University, Istanbul, March 2005
  43. Personalization Services: To Whom to Sell, What to Sell and For How Much" Indian Institute of Technology, Madras, January 2005
  44. Discussant at Quantitative Marketing and Economics (QME) conference, Harvard University, November 2004
  45. Slotting Allowances: An Empirical Investigation" Summer Institute in Competitive Strategy, UC Berkeley, July 2004
  46. Slotting Allowances: An Empirical Investigation" SUNY Buffalo, July 2004
  47. Slotting Allowances: An Empirical Investigation" University of Colorado, Boulder, April 2004
  48. Slotting Allowances: An Empirical Investigation" Washington University, St. Louis, March 2004
  49. Investigating Patterns of Time Varying Competitive Behavior" SUNY Buffalo, November 2003
  50. Investigating Patterns of Time Varying Competitive Behavior" Marketing Camp, Northwestern University, September 2003
  51. In Favor or Out of Favor: Effects of Store Brand Introduction on Retailer Pricing of National Brands" (with Sergio Meza) at Summer Institute on Competitive Strategy, University of California, Berkeley, June 2003Investigating Patterns of Time Varying Competitive Behavior" University of Texas, Dallas, March 2003
  52. Investigating Patterns of Time Varying Competitive Behavior" Young Scholars Program, March 2003
  53. Investigating Patterns of Time Varying Competitive Behavior" Stanford University, March 2003
  54. When Shopbots Meet Emails: Implications for Price Comepetition on the Internet" Stanford Institute of Theoretical Economics (SITE), June 2002
  55. When Shopbots Meet Emails: Implications for Price Comepetition on the Internet" MIT, April 2002
  56. Investigating New Product Diffusion Across Products and Countries" at the Marketing Modeler's Group, New York, March 2002
  57. Investigating Patterns of Time Varying Competitive Behavior" at the Winter Marketing Research Camp, Catholic University at Leuven, belgium, December 2001
  58. Innovation Diffusion Across Products and Countries" at the Marketing Science Institute Conference on "Global Innovation of New Products and Services", London, October 2001
  59. Investigating Patterns of Time Varying Competitive Behavior" at the Invitational International Choice Conference, Session on Structural Models of Choice, Monterey CA, hosted by UC Berkeley, June 2001
  60. Structural Analysis of Competitive Pricing in the Presence of a Strategic Retailer", Yale University, October 2000
  61. New Empirical Industrial Organization Methods in Marketing: A Review of Methods" Doctoral Seminar at University of Chicago, March 2000
  62. Competitive Pricing Behavior in the US Auto Market: A Structural Analysis" University of California, Berkeley, December 1999
  63. New Empirical Industrial Organization Methods in Marketing: A Review of Methods" Doctoral Seminar at Columbia University, November 1999
  64. Structural Analysis of Competitive Pricing in the Presence of a Strategic Retailer"
    1. Dartmouth College, October, 1997
    2. University of Chicago, October, 1997
    3. SUNY Buffalo, October, 1997
    4. New York University, October, 1997
    5. INSEAD France, October, 1997
    6. Purdue University, October, 1997
    7. Duke University, November, 1997
    8. University of Rochester, November, 1997
    9. Stanford University, November, 1997
    10. UCLA, November, 1997
    11. University of Toronto, November, 1997
    12. HKUST, November, 1997

Conference Presentations

  1. “Does Reducing Spatial Differentiation Increase Product Differentiation? Effects of Zoning on Retail Entry and Format Variety,” Marketing Science Conference, June 2011
  2.  "The Differentiation-Agglomeration Tradeoff in Location Choice," Four Schools (Columbia, NYU, Wharton, Yale) Conference, April 2011.
  3. "Do Bonuses Enhance Sales Productivity?," Third Biennial Conference on Enhancing  Sales Force Productivity”, University of Kansas, April 2010.
  4. Predicting Individual Response with Aggregate Data: A Conditional Means Approach" Joint Statistical Meetings, Washington D.C.,August 2009
  5. Do Bonuses Enhance Sales Productivity?" Marketing Science Conference, June 2009
  6. Beating the Average: Target Selection with Geo-Demographic Conditional Averages" Marketing Science Conference, Singapore Management University, June 2007
  7. Advertising Responsiveness for Short Lifecycle Products: The Case of DVDs" International Conference on Innovation, IIT Madras, Chennai, December 2005
  8. Advertising Responsiveness for Short Lifecycle Products: The Case of DVDs" Marketing Science Conference, Emory University, June 2005
  9. Time Varying Market Structure: Effect of the SUV on the U.S. Auto Market" NASMEI Conference, Indian Institute of Management, Kozhikode, India, December 2004
  10. When and Where to Cherry Pick? Does Geography Matter? " presented at Marketing Science Conference, June 2004
  11. Are Slotting Allowances Efficiency-enhancing or Anti-competitive?" presented at Marketing Science Conference, June 2004
  12. Are Slotting Allowances Efficiency-enhancing or Anti-competitive?" presented at Columbia-NYU-Wharton-Yale Colloquium, April 2004
  13. "Beyond Richness and Representativeness: Combining Household and Store Data" at Marketing Science Conference, University of Maryland, June 2003
  14. "In Favor or Out of Favor: Effects of Store Brand Introduction on Retailer Pricing of National Brands" (with Sergio Meza) at Cornell University Pricing Conference, August 2002
  15. "Investigating Patterns of Time Varying Competitive Behavior" at Marketing Science Conference, University of Alberta, June 2002
  16. "Investigating Patterns of Time Varying Competitive Behavior" at the North East Marketing Consortium (Cornell, Dartmouth, Harvard, MIT, Yale), MIT, September 2001
  17. "Investigating Patterns of Time Varying Competitive Behavior" at the MSI Conference on Competitive Responsiveness, Boston, May 2001
  18. "Identifying Similarities in Diffusion Behavior across Products and Countries" presented at Marketing Science conference, UCLA, June 2000
  19. "Investigating the Dynamics of Competitive Behavior" at Marketing Science Conference, UCLA, June 2000
  20. "Competitive Pricing Behavior in the US Auto Market: A Structural Analysis" presented at Columbia-NYU-Wharton-Yale Colloquium, May 2000
  21. "Investigating the Dynamics of Competitive Behavior" at INFORMS Conference, Philadelphia, November 1999
  22. "Structural Analysis of Competitive Behavior: New Empirical Industrial Organization Methods in Marketing", presented at the Conference on "Competition and Marketing" at the University of Mainz, Germany, June, 1999
  23. "Competitive Pricing Behavior in the US Auto Market: A Structural Analysis" presented at Marketing Science conference, Syracuse, May 1999
  24. "Do Trade-ins Aid Segmentation?" presented at the INFORMS Conference, Singapore, June 1995
  25. "Effects of Consumer Stockpiling on Competitive Price Promotions" presented at the INFORMS Conference, Los Angeles, April 1995"

Other Referred Publications

  1. An Artificial Intelligence Approach to Precedence Network Generation in Assembly Line Balancing, Computers in Industry, 1992, 18(2), pp 177-191

Teaching Interests

Marketing Management, Marketing Strategy, Pricing, Marketing Research, Marketing Analytics, Internet Marketing

Courses

  • "The Customer", Lead Instructor for the core MBA course at the Yale School of Management
  • "Managing Marketing Programs," at the Yale School of Management, to Executive MBA Students
  • "The Innovator", Co-Instructor for the core MBA course at the Yale School of Management
  • Listening to the Customer, at the Yale School of Management, to MBA Students
  • Strategic Market Measurement, at the School of Management, Yale University to MBA Students
  • Hypothesis Testing and Regression, at the School of Management, Yale University to MBA and Executive MBA Students
  • Seminar in Marketing, at the School of Management, Yale University to PhD Students
  • Dynamic Structural Models in Marketing, at the School of Management, Yale University to PhD Students
  • Introduction to Marketing, at the Stern School, New York University to undergraduates
  • Marketing Management at the Johnson School, Cornell University to Non-MBA students
  • Marketing Research at the School of Hotel Administration, Cornell University to undergraduates

Doctoral Advising

Yale University

  • Thomas Steenburgh, Member, Thesis Committee (Ph.D. 2003, Placed at Harvard Business School)
  • Jackie Y. Luan, Chair, (Ph.D. 2007, Placed at Tuck School, Dartmouth)
  • Sachin Sancheti, (Ph.D., 2009, Placed at Cornerstone Research)
  • Sumon Datta, Advisor (Ph.D., 2010, Placed at The Krannert School, Purdue University)
  • Boudhayan Sen, Committee Member (Ph.D. 2012 (Expected), Placed at McKinsey & Co.)
  • Doug Chung, Advisor, (Ph.D., 2012 (Expected), Placed at Harvard Business School)
  • Navid Mojir , Summer Paper Advisor

New York University

  • Vandana Singhvi, NYU International Business, Member, Thesis Committee, (Ph.D. 1999)
  • Sergio Meza, NYU Marketing, Co-Chair, Thesis Committee (Ph.D. 2004, Placed at University of Toronto)
  • Joseph Pancras, NYU Marketing, Co-Chair, Thesis Committee (Ph.D. 2005, Placed at University of Connecticut)
  • Zhengmei Zhao, NYU Marketing, Member, Thesis Committee

Other

  • Hai Che, Washington University, St. Louis, Member, Thesis Committee (Ph.D. 2003, Placed at UC, Berkeley)
  • Raghuram Iyengar, Columbia GSB, External Member, Dissertation Committee (Ph.D. 2005, Placed at The Wharton School, University of Pennsylvania)
  • M. Amjad Ahmed, Member, Board of Examiners, University of Madras (Ph.D. 2005)

Service

  • Member, Associate Professor Promotion Committee, 2008-09
  • Lead Faculty, Customer Core Course, 2006-
  • Co-Faculty, Innovator Core Course, 2007
  • Chair, Associate Professor Promotion Committee, 2006-07
  • Member, Associate Professor Promotion Committee, 2006-07
  • Member, Academic Standards Committee, 2001-2009
  • Member, Junior Faculty Recruiting Committee, 2003, 2005
  • Faculty Fellow, YCCI; Faculty Lead or Co-Lead on Quantitative Center Projects
  • Co-Advisor (with Subrata Sen), SOM Student Satisfaction Survey Project, 2005
  • SOM Outreach Project Advisor, 2002-2006

Other Experience

Senior Systems Engineer, Wipro Systems Ltd., Bangalore, India

Updated: April 15, 2012

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