Yale School of Management

Zoë Chance


Zoë studies persuasion and decision making, working passionately to understand how people can lead happier, healthier, more fulfilling lives. Her research has been featured in the New York Times, Wall Street Journal, The Economist, Scientific American, and Psychology Today.


Zoë is committed to helping individuals and firms turn knowledge into practice. Her MBA practicum Mastering Influence and Persuasion is of the most popular courses at Yale SOM, and her 4Ps behavioral economics framework is the basis for Google’s global food program guidelines, helping people make healthy food choices by accident.

Prior to her engagement at Yale, she managed a $200 million segment of the Barbie brand at Mattel, developed an executive education leadership program at Harvard, acted on stage and film, and ran a small business. She received her doctorate from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College. Her favorite hobbies are lighting people up and curating adventures.