I study and teach persuasion, focusing on tiny tweaks that help people lead richer, healthier, happier lives. My work has been featured in the New York Times, Wall Street Journal, The Economist, Scientific American, and Psychology Today.
Turning knowledge into practice is a passion. My research findings have been published in top academic journals like Proceedings of the National Academy of Science and in popular media like Harvard Business Review. I speak in organizations and conferences around the world including TEDx, and my 4 Ps Framework for Behavior Change is the foundation for Google’s global food guidelines, helping 60,000 people make healthier choices every day. Mastering Influence and Persuasion, my MBA elective, is one of the most sought-after courses at Yale School of Management.
Some career highlights prior to my engagement at Yale include managing a $200 million segment of Barbie, developing an executive education leadership program at Harvard, acting on stage and film, and starting a small business. I received my doctorate from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College. These days my favorite hobby is authoring my first book, Bad Influence.