Yale School of Management


MGT 538: MASTERING INFLUENCE AND PERSUASION (next offered in Fall 1, 2016)

Nothing great can be achieved without other people. Studying and practicing the tools of influence and persuasion will help you achieve greater success and happiness, and will help you shape the world around you. Combining research from marketing and psychology with applications from business and the social sector, this boot camp practicum will teach you to connect more authentically, communicate persuasively, and employ principles of motivation. A combination of interactive exercises, discussions, lectures, and real-world practice will position you for success.