Zoë studies persuasion and decision making, working passionately to understand how people can lead happier, healthier, more fulfilling lives. Her research has been featured in the New York Times, Wall Street Journal, The Economist, Scientific American, Psychology Today, Financial Times, and Discover. For more detail on her research projects, click here.
At Yale, Zoë teaches Mastering Influence and Persuasion, has advised Center for Customer Insights consulting and research teams, and has collaborated with Google and Optum Health.
Prior to her engagement at Yale, she marketed a $200 million segment of the Barbie brand at Mattel, developed an executive education leadership program at Harvard, acted on stage and film, and failed as an entrepreneur. She received her doctorate from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College.