Zoë studies persuasion and decision making, working passionately to understand how people can lead happier, healthier, more fulfilling lives. Her research has been featured in the New York Times, Wall Street Journal, The Economist, Scientific American, and Psychology Today.
At Yale, Zoë teaches Mastering Influence and Persuasion, works with the Center for Customer Insights, and collaborates with Google and Optum Health.
Prior to her engagement at Yale, she managed a $200 million segment of the Barbie brand at Mattel, developed an executive education leadership program at Harvard, acted on stage and film, and ran a small business. She received her doctorate from Harvard, MBA from the University of Southern California, and bachelor’s degree from Haverford College. Her favorite hobbies are lighting people up and curating adventures.