{"id":6,"date":"2019-09-16T16:54:22","date_gmt":"2019-09-16T16:54:22","guid":{"rendered":"https:\/\/faculty.som.yale.edu\/balazskovacs\/?page_id=6"},"modified":"2024-12-23T11:35:14","modified_gmt":"2024-12-23T11:35:14","slug":"home","status":"publish","type":"page","link":"https:\/\/faculty.som.yale.edu\/balazskovacs\/","title":{"rendered":"Home"},"content":{"rendered":"

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Professor Kov\u00e1cs studies how socially structured information such as categories, awards, online reviews, and social networks shape audiences\u2019 perceptions and evaluations in creative domains such as music, literature, dining, or technology.<\/strong> Focusing on audiences is important because in creative domains quality and relevance are often elusive, making social evaluations particularly important. Quality here is constructed in part through categorization and the interaction of heterogenous audience segments and networks. His research takes a sociological approach, in which actors, objects, organizations, and markets are located in a relational space, and heterogeneity, positioning, and networks are studied by exploring the locations and movements in this relational space.<\/p>\n

Professor Kov\u00e1cs typically uses large-scale, \u201cbig data\u201d approaches to study these questions, analyzing online reviews and social networks. His research appears in journals such as\u00a0Administrative Science Quarterly, American Sociological Review, Organization Science, Management Science, Nature Biotechnology, Psychological Science, Research Policy, Social Networks<\/em>, and\u00a0Strategic Management Journal<\/em>.<\/p>\n

Professor Kov\u00e1cs received his PhD\u00a0from the Graduate School of Business at Stanford University. Prior to joining the Yale School of Management, he was an assistant professor at the University of Lugano, Switzerland.<\/p>\n

Some recent papers & Materials<\/strong><\/p>\n

Online review helpfulness and construal level, Forthcoming in Computers in Human Behavior<\/a><\/p>\n

Kovacs 2024 Marketing Letters<\/a><\/p>\n

PhD_admitday_presentation_2024<\/a><\/p>\n

Kovacs Hsu Sharkey Management Science 2023 Forthcoming<\/a><\/p>\n

PhD_admitday_presentation_2023<\/a><\/p>\n

LeMens_etal_2023_SocSci<\/a><\/p>\n

Sharkey_Hsu_Kovacs_Annals_Intermediaries_final<\/a><\/p>\n

Kovacs Carnabuci Wezel 2021 SMJ<\/a><\/p>\n

Kovacs Kleinbaum Psych Science 2019<\/a><\/p>\n

Lehman et al AOM Annals Authenticity<\/a><\/p>\n

Jensen Kovacs Sorenson Female Patenting Nature Biotech 2018<\/a><\/p>\n

LeMens et al Topics Cog Sci 2019<\/a><\/p>\n

Kovacs Authenticity 2019 RGP<\/a><\/p>\n

Hsu Kocak Kovacs Cannabis Organization Science 2018<\/a><\/p>\n

Hsu Kovacs Kocak 2019 SMJ<\/a><\/p>\n

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[vc_row][vc_column][vc_column_text] Professor Kov\u00e1cs studies how socially structured information such as categories, awards, online reviews, and social networks shape audiences\u2019 perceptions and evaluations in creative domains such as music, literature, dining, or technology. Focusing on audiences is important because in creative domains quality and relevance are often elusive, making social evaluations particularly important. Quality here is […]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-6","1":"page","2":"type-page","3":"status-publish","5":"entry"},"_links":{"self":[{"href":"https:\/\/faculty.som.yale.edu\/balazskovacs\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faculty.som.yale.edu\/balazskovacs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/faculty.som.yale.edu\/balazskovacs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/faculty.som.yale.edu\/balazskovacs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/faculty.som.yale.edu\/balazskovacs\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":18,"href":"https:\/\/faculty.som.yale.edu\/balazskovacs\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":61,"href":"https:\/\/faculty.som.yale.edu\/balazskovacs\/wp-json\/wp\/v2\/pages\/6\/revisions\/61"}],"wp:attachment":[{"href":"https:\/\/faculty.som.yale.edu\/balazskovacs\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}