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Jiwoong Shin Jiwoong Shin is a Professor of Marketing and Senior Editor at Marketing Science at the Yale School of Management. He holds a Ph.D. in Management Science from MIT, and an MS and BS in Business Administration from Seoul National University. An applied economic theorist, Shin’s research uses analytical modeling and game theory to study marketing strategy, digital innovation, and firm decision-making. His work has advanced our understanding of strategic behavior in advertising, targeting, pricing, and customer relationship management (CRM).

Shin’s contributions have been widely recognized. He received the John D. C. Little Best Paper Award twice consecutively (2010, 2011) for the best marketing paper published in Marketing Science and Management Science., and was a finalist for the 2020 ISMS Long-Term Impact Award. He was named an MSI Young Scholar in 2011 and an MSI Scholar in 2018. His teaching has also been recognized with the Inspiring Yale Award, a university-wide teaching honor, and the Yale School of Management’s Teaching Excellence Award in 2025.

He currently serves as Senior Editor for Marketing Science and has held Associate Editor roles at leading journals including the Journal of Marketing Research, Management Science, and Quantitative Marketing and Economics. He also serves as Vice President of Education for the INFORMS Society for Marketing Science (2021–2024), and is a frequent faculty fellow and keynote speaker at major conferences and doctoral consortia around the world.  See his CV

Awards & Honors

  • Teaching Excellence Award 2025, Yale School of Management
  • Thought Leader Award 2023, CIEBS
  • Vice President of Education, ISMS (INFORMS Society for Marketing Science), 2021 – present
  • Finalist, 2020 ISMS Long-term Impact Award (“A Customer Management Dilemma: When is it Profitable to Reward One’s Own Customers?”)
  • Winner, 2011 John D. C. Little Best Paper Award (“Uninformative Advertising as an Invitation to Search”).
  • Winner, 2010 John D. C. Little Best Paper Award (“A Customer Management Dilemma: When is it Profitable to Reward One’s Own Customers?”)
  • Inspiring Yale Award 2020
  • MSI Scholars 2018, the inaugural class of faculty
  • MSI Young Scholars 2011, leaders of the next generation of marketing academics
  • Management Science Meritorious Service Award, 2016, 2014, 2013, 2011, 2010, 2009
  • Management Science Distinguished Service Award 2015
  • Whitebox Research Grant, International Center for Finance, 2015, 2010
  • Jon Cummings Research Grant, Yale Center for Customer Insight, 2011
  • Honorary Master of Arts, Yale University, 2015
  • Faculty fellow, Keizai Koho Center (KKC)
  • ISMS Doctoral Consortium, Faculty Fellow 2012, 2013, 2014, 2018, 2019, 2020
  • AMA-Seth Foundation Doctoral Consortium, Faculty Fellow 2020
  • AMA-Sheth Foundation Doctoral Consortium Fellow (for Sloan School, MIT), 2003
  • Media Lab Research Fellowship, MIT, 2003-2004
  • The Walter A. Rosenblith (WAR) Fellowship Award, 1999-2000
  • Sloan Fellowship, MIT, 1999-2004