{"id":4,"date":"2018-12-27T16:52:33","date_gmt":"2018-12-27T16:52:33","guid":{"rendered":"https:\/\/faculty.som.yale.edu\/jiwoongshin\/?page_id=4"},"modified":"2026-04-15T16:41:34","modified_gmt":"2026-04-15T16:41:34","slug":"home","status":"publish","type":"page","link":"https:\/\/faculty.som.yale.edu\/jiwoongshin\/","title":{"rendered":"Home"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;2\/5&#8243; css=&#8221;.vc_custom_1776271275585{margin-top: 12px !important;margin-right: 10px !important;margin-bottom: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 10px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;462&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1776270220861{margin-top: 1px !important;}&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/5&#8243; css=&#8221;.vc_custom_1776268297794{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text]<strong>Jiwoong Shin<\/strong> is a Professor of Marketing and Senior Editor at <em>Marketing Science<\/em> at the Yale School of Management. He holds a Ph.D. in Management Science from MIT, and an MS and BS in Business Administration from Seoul National University.\u00a0 An applied economic theorist, Shin studies how firms compete in data-rich digital markets. Using analytical models and game theory, he examines pricing, targeting, and information design, with a focus on how consumers interpret firm actions. His work shows that personalization, advertising, and AI shape beliefs, search, and market outcomes. More recently, he focuses on digital platforms and AI-mediated markets, where data, algorithms, and AI-generated content redefine competition as information becomes the key strategic lever.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1776271291573{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1776269031757{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text]Shin\u2019s contributions have been widely recognized. He received the John D. C. Little Best Paper Award twice consecutively (2010, 2011) for the best marketing paper published in <em>Marketing Science<\/em> and <em>Management Science,<\/em> and was a finalist for the 2020 ISMS Long-Term Impact Award. He was named an MSI Young Scholar in 2011 and an MSI Scholar in 2018. His teaching has also been recognized with the <em>Inspiring Yale Award<\/em>, a university-wide teaching honor, and the Yale School of Management\u2019s <em>Teaching Excellence Award<\/em> in 2025.<\/p>\n<p>He currently serves as Senior Editor for <em>Marketing Science<\/em> and has held Associate Editor roles at leading journals including the <em>Journal of Marketing Research<\/em>, <em>Management Science<\/em>, and <em>Quantitative Marketing and Economics<\/em>. He also serves as Vice President of Education for the INFORMS Society for Marketing Science (2021\u20132024), and is a frequent faculty fellow and keynote speaker at major conferences and doctoral consortia around the world.\u00a0 <a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/32\/2025\/05\/CV_Shin_2025-May-2.pdf\">See his CV<\/a><\/p>\n<p><strong>Awards &amp; Honors<\/strong><\/p>\n<ul>\n<li>Teaching Excellence Award 2025, Yale School of Management<\/li>\n<li>Thought Leader Award 2023, CIEBS<\/li>\n<li>Vice President of Education, ISMS (INFORMS Society for Marketing Science), 2021 &#8211; present<\/li>\n<li>Finalist, 2020 ISMS Long-term Impact Award (\u201cA Customer Management Dilemma: When is it Profitable to Reward One\u2019s Own Customers?\u201d)<\/li>\n<li>Winner, 2011 John D. C. Little Best Paper Award (\u201cUninformative Advertising as an Invitation to Search\u201d).<\/li>\n<li>Winner, 2010 John D. C. Little Best Paper Award (\u201cA Customer Management Dilemma: When is it Profitable to Reward One\u2019s Own Customers?\u201d)<\/li>\n<li>Inspiring Yale Award 2020<\/li>\n<li>MSI Scholars 2018, the inaugural class of faculty<\/li>\n<li>MSI Young Scholars 2011, leaders of the next generation of marketing academics<\/li>\n<li>Management Science Meritorious Service Award, 2016, 2014, 2013, 2011, 2010, 2009<\/li>\n<li>Management Science Distinguished Service Award 2015<\/li>\n<li>Whitebox Research Grant, International Center for Finance, 2015, 2010<\/li>\n<li>Jon Cummings Research Grant, Yale Center for Customer Insight, 2011<\/li>\n<li>Honorary Master of Arts, Yale University, 2015<\/li>\n<li>Faculty fellow, Keizai Koho Center (KKC)<\/li>\n<li>ISMS Doctoral Consortium, Faculty Fellow 2012, 2013, 2014, 2018, 2019, 2020<\/li>\n<li>AMA-Seth Foundation Doctoral Consortium, Faculty Fellow 2020<\/li>\n<li>AMA-Sheth Foundation Doctoral Consortium Fellow (for Sloan School, MIT), 2003<\/li>\n<li>Media Lab Research Fellowship, MIT, 2003-2004<\/li>\n<li>The Walter A. Rosenblith (WAR) Fellowship Award, 1999-2000<\/li>\n<li>Sloan Fellowship, MIT, 1999-2004<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/5&#8243; css=&#8221;.vc_custom_1776271275585{margin-top: 12px !important;margin-right: 10px !important;margin-bottom: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-right: 10px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;462&#8243; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1776270220861{margin-top: 1px !important;}&#8221;][vc_column_text][\/vc_column_text][\/vc_column][vc_column width=&#8221;3\/5&#8243; css=&#8221;.vc_custom_1776268297794{margin-top: 0px !important;padding-top: 0px !important;}&#8221;][vc_column_text]Jiwoong Shin is a Professor of Marketing and Senior Editor at Marketing Science at the Yale School of Management. He holds a Ph.D. in Management Science [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-4","1":"page","2":"type-page","3":"status-publish","5":"entry"},"_links":{"self":[{"href":"https:\/\/faculty.som.yale.edu\/jiwoongshin\/wp-json\/wp\/v2\/pages\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faculty.som.yale.edu\/jiwoongshin\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/faculty.som.yale.edu\/jiwoongshin\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/faculty.som.yale.edu\/jiwoongshin\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/faculty.som.yale.edu\/jiwoongshin\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":72,"href":"https:\/\/faculty.som.yale.edu\/jiwoongshin\/wp-json\/wp\/v2\/pages\/4\/revisions"}],"predecessor-version":[{"id":478,"href":"https:\/\/faculty.som.yale.edu\/jiwoongshin\/wp-json\/wp\/v2\/pages\/4\/revisions\/478"}],"wp:attachment":[{"href":"https:\/\/faculty.som.yale.edu\/jiwoongshin\/wp-json\/wp\/v2\/media?parent=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}