{"id":10,"date":"2018-12-30T23:20:05","date_gmt":"2018-12-30T23:20:05","guid":{"rendered":"https:\/\/faculty.som.yale.edu\/ravidhar\/?page_id=10"},"modified":"2019-08-14T20:28:44","modified_gmt":"2019-08-14T20:28:44","slug":"papers","status":"publish","type":"page","link":"https:\/\/faculty.som.yale.edu\/ravidhar\/papers\/","title":{"rendered":"Papers"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Positive Consequences Of Conflict On Decision Making<\/a>, (with J. Savary, T. Kleiman, and R. Hassin), Journal of Experimental Psychology: General, 2015.<\/p>\n

When Going Green Backfires: How firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements<\/a>, (with G. Newman and M. Gorlin), Journal of Consumer Research, 2014.<\/p>\n

Why Choosing Healthy Foods Is Hard, and How to Help: Presenting 4P\u2019s Framework for Behavior Change<\/a>, (with Z. Chance and M. Gorlin), Customer Needs and Solutions, 2014.<\/p>\n

Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate<\/a>, (with J. Savary and K. Goldsmith), Journal of Marketing Research, 2014.<\/p>\n

Authenticity is Contagious: Brand Essence and the Original Source of Production<\/a>, (with George Newman), Journal of Marketing Research, 2014.<\/p>\n

A Dual System Framework to Understand Preference Construction Processes in Choice<\/a>, (with M. Gorlin), Journal of Consumer Psychology, 2013.<\/p>\n

Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty<\/a>, (with Eunice Kim Cho, Uzma Khan, Ravi Dhar), Journal of Marketing Research, 2013.<\/p>\n

Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments<\/a>, (with Jing Xu, Zixi Jiang, Ravi Dhar), Journal of Marketing Research, 2013.<\/p>\n

Negativity Bias and Task Motivation: Testing the Effectiveness of Positively Versus Negatively Framed Incentives<\/a>, (with Kelly Goldsmith and Ravi Dhar), Journal of Experiemental Psychology: Applied, 2013.<\/p>\n

Refining the dual-process theory of preference construction<\/a>: A reply to Gawronski, Martin, and Sloman, Stanovich, and Wegener and Chien, (with Margarita Gorlin, Ravi Dhar), Journal of Consumer Psychology, 2013.<\/p>\n

Adding Small Differences Can Increase Similarity and Choice<\/a>, (with Jongmin Kim, Nathan Novemsky, and Ravi Dhar), Association for Psychological Science, 2012.<\/p>\n

When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion <\/a>(with Kelly Goldsmith, Eunice Kim Cho),\u00a0Journal of Marketing Research, December 2012.<\/p>\n

Bridging the gap between joint and individual decisions: Deconstructing preferences in relationships<\/a>, (with Margarita Gorlin), Journal of Consumer Psychology 22 (2012).<\/p>\n

Importance of Context in Brand Extension<\/a>, How Pictures and Comparisons Shift Consumers’ Focus from Fit to Quality, Journal of Marketing Research, forthcoming.<\/p>\n

Self-Signaling and the Cost and Benefits of Temptation in Consumer Choice<\/a>, Journal of Marketing Research, February 2012.<\/p>\n

Price Framing Effects on Purchase of Hedonic and Utilitarian Bundles<\/a>, (with U. Khan), Journal of Marketing Research, 2010.<\/p>\n

Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation<\/a>, (with A. Pocheptsova and A. Labroo), Journal of Marketing Research, 2010.<\/p>\n

Modeling the Under Reporting Bias in Panel Survey Data<\/a>, (with Sha Yang and Yi Zhao) Marketing Science, 2010.<\/p>\n

The Effect of Decision Order on Purchase Quantity Decisions<\/a>, (with I. Simonson and S. M. Nowlis), Journal of Marketing Research, 2010.<\/p>\n

Tradeoffs and Depletion in Choice<\/a>, (with N. Novemsky, J. Wang, R. Baumeister), Journal of Marketing Research, 2010.<\/p>\n

Opportunity Cost Neglect<\/a> (with S. Frederick, N. Novemsky, J. Wang, and S. Nowlis), Journal of Consumer Research, 2009.<\/p>\n

Anticipating Adaptation to Products<\/a> (with J. Wang and N. Novemsky), Journal of Consumer Research, 2009.<\/p>\n

Deciding Without Resources: Psychological Depletion and Choice in Context<\/a>, (with O. Amir, A. Pochepstova, and R. Baumeister), Journal of Marketing Research, 2009.<\/p>\n

Customization Procedures and Customer Preferences<\/a>, (with A. Valenzuela and F. Zettelmeyer), Journal of Marketing Research, 2009.<\/p>\n

Beyond Rationality: The Content of Preferences<\/a>, (with N. Novemsky), Journal of Consumer Psychology, 2008.<\/p>\n

Of Frog Wines and Frowning Watches<\/a>: Semantic Priming of Perceptual Features and Brand Evaluation, (with A. Labroo and N. Schwarz), Journal of Consumer Research, 2008.<\/p>\n

When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice<\/a>, (with A. Fishbach and Y. Zhang), 2007, Journal of Consumer Research.<\/p>\n

Seeing The Forest Or The Trees: Implications of Construal Level Theory for Consumer Choice<\/a>, (with E. Kim), Journal of Consumer Psychology, 2007.<\/p>\n

Where There Is a Way, Is There a Will? The Effect of Future Choices on Self-Control <\/a>(with U. Khan), Journal of Experimental Psychology: General, 2007.<\/p>\n

Preference Fluency in Choice<\/a>, (with N. Novemsky, N. Schwarz, and I. Simonson), 2007, Journal of Marketing Research.<\/p>\n

The Shopping Momentum Effect<\/a>, (with J. Huber and U. Khan), 2007, Journal of Marketing Research.<\/p>\n

Institutional Perspectives in Real Estate Investing<\/a>, (with W. Goetzmann), 2006, Journal of Portfolio Management.<\/p>\n

Are Rheumatologists\u2019 Treatment Decisions Influenced by Patients Age?<\/a>, (with L. Fraenkel and N. Rabidou),\u201d 2006, Rheumatology.<\/p>\n

Sub-goals as Substitutes or Complements<\/a>: The Role of Goal Accessibility, (with A. Fishbach and Y. Zhang), 2006, Journal of Personality & Social Psychology.<\/p>\n

Up Close and Personal: A Cross Sectional Study of the Disposition Effect<\/a> (with N. Zhu), Management Science, 2006.<\/p>\n

Licensing Effect in Consumer Choice<\/a>, (with U. Khan), Journal of Marketing Research, 2006.<\/p>\n

Goals as excuses or guides: The liberating effect of perceived goal progress on choice<\/a>, (with A. Fishbach), Journal of Consumer Research, 2005.<\/p>\n

Goal Fulfillment and Goal Targets in Sequential Choice<\/a>, (with N. Novemsky), Journal of Consumer Research, 2005.<\/p>\n

Towards extending the Compromise Effect to Complex Buying Contexts<\/a>,\u00a0 (with Anil Menon and Bryan Maach), Journal of Marketing Research, 2004.<\/p>\n

To Buy or Not to Buy: Response Mode Effects on Consumer Choice<\/a>, (with S. Nowlis), Journal of Marketing Research, 2004.<\/p>\n

Hedging Customers<\/a>, (with R. Glazer), Harvard Business Review, 2003.<\/p>\n

The Effect of Forced Choice on Choice<\/a>, (with I. Simonson), Journal of Marketing Research, 2003.<\/p>\n

Coping with Ambivalence: The Effect of removing a \u201cfence sitting\u201d option on Consumer Attitude and Preference Judgments <\/a>(with B. Kahn and S. Nowlis), Journal of Consumer Research, 2002.<\/p>\n

Consumer Psychology: In Search of Identity<\/a>, (with Z. Carmon, A. Drolet, S. Nowlis, and I. Simonson), Annual Review of Psychology, 2001.<\/p>\n

An Empirical Analysis of the Determinants of Category Expenditure<\/a>, (with W. Putsis),\u00a0 Journal of Business Research, 2001.<\/p>\n

Trying Hard or Hardly Trying: An Analysis of Context Effects in Choice <\/a>(with S. Nowlis and S. Sherman), Journal of Consumer Psychology, September 2000.<\/p>\n

Consumer Choice between Hedonic and Utilitarian Goods<\/a>, (with K. Wertenbroch), Journal of Marketing Research, February 2000.<\/p>\n

Assessing the Competitve Interaction Between Private Labels and National Brands<\/a>, (with R. Cotterill and W. Putsis), Journal of Business, January 2000.<\/p>\n

Comparison Effects on Preference Construction<\/a>, (with S. Nowlis and S. Sherman), Journal of Consumer Research, December 1999.<\/p>\n

The Effect of Time Pressure on Consumer Choice Deferral<\/a>, (with S. Nowlis), Journal of Consumer Research, March, 1999.<\/p>\n

Making complementary choices in consumption episodes: Highlighting Versus Balancing<\/a>, (with I. Simonson), Journal of Marketing Research, February, 1999.<\/p>\n

The Many Faces of Competition<\/a>, (with W. Putsis), Marketing Letters, July, 1998.<\/p>\n

Consumer Preference for a No-Choice Option<\/a>, \u00a0Journal of Consumer Research,\u00a0 September, 1997.<\/p>\n

Context and Task Effects on Choice Deferral<\/a>, Marketing Letters, January, 1997.<\/p>\n

The Effect of Decision Strategy on the Decision to Defer Choice<\/a>, Journal of Behavioral Decision Making, December, 1996.<\/p>\n

The Effect of Common and Unique features in Consumer Choice<\/a>, (with S. J. Sherman), Journal of Consumer Research, December, 1996.<\/p>\n

Similarity in Context<\/a>: Cognitive Representation and the Violation of Preference Invariance in Consumer Choice, (with R. Glazer), Organizational Behavior and Human Decision Processes, September, 1996.<\/p>\n

The Effect of the focus of comparison on consumer preferences,<\/a> (with I. Simonson), Journal of Marketing Research, November, 1992.<\/p>\n

 <\/p>\n

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[vc_row][vc_column][vc_column_text]Positive Consequences Of Conflict On Decision Making, (with J. Savary, T. Kleiman, and R. Hassin), Journal of Experimental Psychology: General, 2015. When Going Green Backfires: How firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements, (with G. Newman and M. Gorlin), Journal of Consumer Research, 2014. Why Choosing Healthy Foods Is Hard, and How […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-10","1":"page","2":"type-page","3":"status-publish","5":"entry"},"_links":{"self":[{"href":"https:\/\/faculty.som.yale.edu\/ravidhar\/wp-json\/wp\/v2\/pages\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faculty.som.yale.edu\/ravidhar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/faculty.som.yale.edu\/ravidhar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/faculty.som.yale.edu\/ravidhar\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/faculty.som.yale.edu\/ravidhar\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":5,"href":"https:\/\/faculty.som.yale.edu\/ravidhar\/wp-json\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":98,"href":"https:\/\/faculty.som.yale.edu\/ravidhar\/wp-json\/wp\/v2\/pages\/10\/revisions\/98"}],"wp:attachment":[{"href":"https:\/\/faculty.som.yale.edu\/ravidhar\/wp-json\/wp\/v2\/media?parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}