{"id":8,"date":"2019-06-11T19:51:22","date_gmt":"2019-06-11T19:51:22","guid":{"rendered":"https:\/\/faculty.som.yale.edu\/subratasen\/?page_id=8"},"modified":"2019-06-11T19:55:04","modified_gmt":"2019-06-11T19:55:04","slug":"home","status":"publish","type":"page","link":"https:\/\/faculty.som.yale.edu\/subratasen\/","title":{"rendered":"Home"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4 alignleft\" src=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/55\/2019\/06\/Subrata-Sen-196x300.jpg\" alt=\"\" width=\"196\" height=\"300\" align=\"left\" style=\"margin: 0 1em 1em 0;\" srcset=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/55\/2019\/06\/Subrata-Sen-196x300.jpg 196w, https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/55\/2019\/06\/Subrata-Sen.jpg 333w\" sizes=\"auto, (max-width: 196px) 100vw, 196px\" \/><strong>Professor Sen examines the pricing<\/strong>\u00a0of product bundles, the efficiency of consumer choices, diffusion of innovations, the effectiveness of anti-drug advertising campaigns, and the value of celebrity endorsements.\u00a0He has served as a consultant to many large organizations, including IBM, DuPont, McCann-Erickson, and Citibank. Professor Sen holds degrees in electrical engineering, industrial engineering, and industrial administration. He has served as editor of Marketing Science, as a member of the advisory board of the Journal of Consumer Research, and as a member of the policy board of Marketing Letters.\u00a0 He has also served on the board of Harris Interactive.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Professor Sen examines the pricing\u00a0of product bundles, the efficiency of consumer choices, diffusion of innovations, the effectiveness of anti-drug advertising campaigns, and the value of celebrity endorsements.\u00a0He has served as a consultant to many large organizations, including IBM, DuPont, McCann-Erickson, and Citibank. Professor Sen holds degrees in electrical engineering, industrial engineering, and industrial administration. He [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-8","1":"page","2":"type-page","3":"status-publish","5":"entry"},"_links":{"self":[{"href":"https:\/\/faculty.som.yale.edu\/subratasen\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faculty.som.yale.edu\/subratasen\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/faculty.som.yale.edu\/subratasen\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/faculty.som.yale.edu\/subratasen\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/faculty.som.yale.edu\/subratasen\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":2,"href":"https:\/\/faculty.som.yale.edu\/subratasen\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":15,"href":"https:\/\/faculty.som.yale.edu\/subratasen\/wp-json\/wp\/v2\/pages\/8\/revisions\/15"}],"wp:attachment":[{"href":"https:\/\/faculty.som.yale.edu\/subratasen\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}