{"id":24,"date":"2019-01-05T19:23:10","date_gmt":"2019-01-05T19:23:10","guid":{"rendered":"https:\/\/faculty.som.yale.edu\/zoechance\/?page_id=24"},"modified":"2019-06-20T20:10:39","modified_gmt":"2019-06-20T20:10:39","slug":"curriculum-vitae","status":"publish","type":"page","link":"https:\/\/faculty.som.yale.edu\/zoechance\/curriculum-vitae\/","title":{"rendered":"Curriculum Vitae"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<p align=\"left\"><strong>EDUCATION\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n<p>Doctor of Business Administration, Marketing<\/p>\n<p>Harvard Business School, Boston, MA<\/p>\n<p>Master of Business Administration<\/p>\n<p>University of Southern California, Los Angeles, CA<\/p>\n<p>Bachelor of Arts, with Honors in English<\/p>\n<p>Haverford College, Haverford, PA<\/p>\n<p>&nbsp;<\/p>\n<p><strong>EMPLOYMENT\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n<p>Assistant Professor of Marketing (2013-present)<\/p>\n<p>Yale School of Management, New Haven, CT<\/p>\n<p>Lecturer, Marketing (2012-2013)<\/p>\n<p>Yale School of Management, New Haven, CT<\/p>\n<p>Postdoctoral Associate, Marketing (2011-2012)<\/p>\n<p>Yale School of Management, New Haven, CT<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>Associate Brand Manager, Barbie (2003- 2005)<\/p>\n<p>Mattel, Inc., Los Angeles, CA<\/p>\n<p>&nbsp;<\/p>\n<p><strong>RESEARCH INTERESTS \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<p>Influence, decision making, behavior change, well-being<\/p>\n<p>&nbsp;<\/p>\n<p><strong>RESEARCH PUBLICATIONS\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/p>\n<p>Baskin, Ernest, Margarita Gorlin, Zo\u00eb Chance, Nathan Novemsky, Ravi Dhar, Michelle Hatzis, and Kim Huskey (2016). <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0195666316301465\" target=\"_blank\" rel=\"noopener noreferrer\">Proximity of Snacks to Beverages Increases Food Consumption in the Workplace<\/a>, <em>Appetite, 103, <\/em> 244-248<em>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Chance, Zo\u00eb, Ravi Dhar, Michelle Hatzis, and Kim Huskey (2016). <a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/ChanceDharHatzisHuskey20154Ps.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Nudging Individuals Toward Healthier Food Choices with the 4Ps Framework for Behavior Change. <\/a>In C. Roberto &amp; I. Kawachi, (Eds.), <em>Behavioral Economics and Public Health<\/em> (pp.177-202). Oxford: Oxford University Press<em>. <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Chance, Zo\u00eb, and Michael I. Norton\u00a0(2015). <a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/chancenorton2015currentopinion-acceptedmanuscript_001.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">The What and Why of Self-Deception,<\/a> <em>Current Opinion in Psychology, 6<\/em>, 104-107.<\/p>\n<p>&nbsp;<\/p>\n<p>Chance, Zo\u00eb, Francesca Gino, Michael I. Norton, and Dan Ariely (2015). <a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/ChanceGinoNortonAriely2015Frontiers_010.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">The Slow Decay and Quick Revival of Self-Deception,<\/a> <em>Frontiers in Psychology, 6,<\/em> 1-6.<\/p>\n<p>&nbsp;<\/p>\n<p>Chance, Zo\u00eb, Margarita Gorlin, and Ravi Dhar (2014). <a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/ChanceGorlinDhar-CNS-ChoosingHealthyFoodsisHard.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Why Choosing Healthy Foods is Hard, and How to Help: Presenting the 4Ps Framework for Behavior Change,<\/a> <em>Customer Needs and Solutions, <\/em>1, 253\u2013262.<\/p>\n<p>Mogilner, Cassie, Zo\u00eb Chance, and Michael I. Norton (2012). <a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/mogilnerchancenorton2012psychscience.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Giving Time Gives You Time,<\/a> <em>Psychological Science<\/em><em>, 23<\/em>(10) 1233-1238<em>. <\/em><\/p>\n<p>Chance, Zo\u00eb, Michael I. Norton, Francesca Gino, and Dan Ariely (2011). <a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/PNAS2011publishedversion.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Temporal View of the Costs and Benefits of Self-Deception,<\/a> <em>Proceedings of the National Academy of Science, 108<\/em>(3) 15655-9.<\/p>\n<p>Chance, Zo\u00eb and Rohit Deshpand\u00e9 (2009). <a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/ChanceDeshpande2009JMM_001.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations,<\/a><em> Journal of Macromarketing<\/em>, 29, 220-232.<\/p>\n<p>Frost, Jeana H, Zo\u00eb Chance, Michael I. Norton, and Dan Ariely (2008). <a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/frostchancenortonariely2008virtualdates.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">People Are Experience Goods: Improving Online Dating with Virtual Dates,<\/a> <em>Journal of Interactive Marketing, 22<\/em>, 51-61.<\/p>\n<ul>\n<li>Citation of Excellence Award (2008). Emerald Management Reviews (awarded\u00a0to top 50 peer-reviewed management research papers, out of 15,000)<\/li>\n<\/ul>\n<p>Chance, Zo\u00eb and Michael I. Norton (2008). <a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/chancenorton2008playboyforthearticles.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cI Read <em>Playboy<\/em> for the Articles\u201d: Justifying and Rationalizing Questionable Preferences.<\/a> In M. S. McGlone and M. L. Knapp (Eds.), <em>The Interplay of Truth and Deception<\/em>, (pp. 136-148). New York: Routledge.<\/p>\n<p>Deshpand\u00e9, Rohit and Zo\u00eb Chance (2007). <a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/DeshpandeChance2007FightingAIDSFightingPoverty.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business. <\/a>In V. Rangan, J. Quelch, G. Herrero and B. Barton (Eds.), <em>Business Solutions for the Global Poor: Creating Social and Economic Value<\/em>, (pp. 73-83). John Wiley &amp; Sons, Inc.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>OTHER PUBLICATIONS AND COMMENTARY<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Chance, Zoe (2017). <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/make-it-so\/201710\/here-s-why-we-don-t-speak-against-harassment\" target=\"_top\" rel=\"noopener noreferrer\">Here&#8217;s Why We Don&#8217;t Speak Up Against Harassment<\/a>, <em>PsychologyToday.com<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Chance, Zoe (2017). <a href=\"https:\/\/www.cnn.com\/2017\/10\/10\/opinions\/gun-violence-opinion-chance\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">I Thought Guns Were Fun. Then My Loved Ones Became Victims<\/a>, <em>CNN.com<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Chance, Zo\u00eb and Ravi Dhar (2016). Making the Best Choice the Easy Choice: Applying the\u00a04Ps Framework for Behavior Change at Google,\u00a0<em><a href=\"http:\/\/eprints.lse.ac.uk\/66934\/7\/Samson_Behavioural%20economics%20guide_%202016_author.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Behavioral Economics Guide 2016<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Chance, Zo\u00eb, Ravi Dhar, Michelle Hatzis, and Michiel Bakker (2016). <a href=\"https:\/\/hbr.org\/2016\/03\/how-google-uses-behavioral-economics-to-make-its-employees-healthier\" target=\"_blank\" rel=\"noopener noreferrer\">How Google Optimized Healthy Office Snacks<\/a>, <em> Harvard Business Review. <\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Chance, Zo\u00eb and Joshua Riff. OptumHealth (2015). <em><a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/Finalexpertperspective_env_000.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Expert Perspective<\/a>. <\/em>Golden Valley, MN.<\/p>\n<p>&nbsp;<\/p>\n<p>Gorlin, Margarita, Zo\u00eb Chance, Ravi Dhar, Rohit Kichlu, and Erin Ratelis. OptumHealth (2014). <em><a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/Beyond_good_intentions_white_paper_000.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Beyond Good Intentions: Making Health Behavior Change a Reality<\/a><\/em>. Golden Valley, MN.<\/p>\n<p>&nbsp;<\/p>\n<p>Levis, Amanda and Zo\u00eb Chance (2014). <a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/gatsby2014levischance.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">The Great Gatsby<\/a>, in <em>The Encyclopedia of Deception<\/em>, ed. T. R. Levine. Thousand Oaks, CA: Sage.<\/p>\n<p>&nbsp;<\/p>\n<p>Chance, Zo\u00eb. Prudential. (2013). <a href=\"http:\/\/www.bringyourchallenges.com\/roundtable\/considering-the-very-long-life-scenario\" target=\"_blank\" rel=\"noopener noreferrer\">Considering the Very Long Life Scenario<\/a>, Bring Your Challenges Roundtable.<\/p>\n<p>&nbsp;<\/p>\n<p>Chance, Zo\u00eb,Ravi Dhar, Shane Frederick, Rohit Kichlu, Erin Ratelis and John Waters. OptumHealth. (2012). <em><a href=\"https:\/\/spinup-000d1a-wp-offload-media.s3.amazonaws.com\/faculty\/wp-content\/uploads\/sites\/63\/2019\/06\/Yale_OptumHealth_whitepaper_final_005.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Influencing Health Choices at Work: A Behavioral Economics Framework for Wellness<\/a>.<\/em> Golden Valley, MN.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>AWARDS AND HONORS<\/strong><\/p>\n<table cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td valign=\"top\">2018<\/td>\n<td valign=\"top\">\n<p>Yale Alumni Engagement Award<\/p>\n<p>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\">2015<\/td>\n<td valign=\"top\">\n<p>Yale Public Voices Fellowship<\/p>\n<p>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"55\">2011<\/td>\n<td valign=\"top\" width=\"583\">Wyss Award for Research Excellence, Harvard Business School<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"55\">2008<\/td>\n<td valign=\"top\" width=\"583\">Citation of Excellence, Emerald Management Review<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"55\">2007<\/td>\n<td valign=\"top\" width=\"583\">Fellow, Sheth Doctoral Consortium, Arizona State University<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"55\">2007<\/td>\n<td valign=\"top\" width=\"583\">Fellow, Summer Institute in Social Psychology, University of Texas at Austin<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>TEACHING EXPERIENCE\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/p>\n<p>Mastering Influence and Persuasion<\/p>\n<p><em>Yale MBA elective (2013-present)<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em>Yale SOM Executive Education (2014-present)<\/em><\/p>\n<p>MBA Consulting Team Faculty Advisor<\/p>\n<p><em>Yale Center for Customer Insights (2012, 2013)<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><strong>MARKETING CONSULTATION<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Make a Wish Foundation (2017)<\/p>\n<p>American Heart Association (2015)<\/p>\n<p>&nbsp;<\/p>\n<p>Google (2012-2016)<\/p>\n<p>OptumHealth (2011-2015)<\/p>\n<p>American Red Cross (2009-2010)<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"http:\/\/www.zoechance.com\">www.zoechance.com<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] EDUCATION\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Doctor of Business Administration, Marketing Harvard Business School, Boston, MA Master of Business Administration University of Southern California, Los Angeles, CA Bachelor of Arts, with Honors in English Haverford College, Haverford, PA &nbsp; EMPLOYMENT\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Assistant Professor of Marketing (2013-present) Yale School of Management, New Haven, CT Lecturer, Marketing (2012-2013) Yale School [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"class_list":{"0":"post-24","1":"page","2":"type-page","3":"status-publish","5":"entry"},"_links":{"self":[{"href":"https:\/\/faculty.som.yale.edu\/zoechance\/wp-json\/wp\/v2\/pages\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faculty.som.yale.edu\/zoechance\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/faculty.som.yale.edu\/zoechance\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/faculty.som.yale.edu\/zoechance\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/faculty.som.yale.edu\/zoechance\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":3,"href":"https:\/\/faculty.som.yale.edu\/zoechance\/wp-json\/wp\/v2\/pages\/24\/revisions"}],"predecessor-version":[{"id":80,"href":"https:\/\/faculty.som.yale.edu\/zoechance\/wp-json\/wp\/v2\/pages\/24\/revisions\/80"}],"wp:attachment":[{"href":"https:\/\/faculty.som.yale.edu\/zoechance\/wp-json\/wp\/v2\/media?parent=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}