EDUCATION
Doctor of Business Administration, Marketing
Harvard Business School, Boston, MA
Master of Business Administration
University of Southern California, Los Angeles, CA
Bachelor of Arts, with Honors in English
Haverford College, Haverford, PA
EMPLOYMENT
Assistant Professor of Marketing (2013-present)
Yale School of Management, New Haven, CT
Lecturer, Marketing (2012-2013)
Yale School of Management, New Haven, CT
Postdoctoral Associate, Marketing (2011-2012)
Yale School of Management, New Haven, CT
Associate Brand Manager, Barbie (2003- 2005)
Mattel, Inc., Los Angeles, CA
RESEARCH INTERESTS
Influence, decision making, behavior change, well-being
RESEARCH PUBLICATIONS
Baskin, Ernest, Margarita Gorlin, Zoë Chance, Nathan Novemsky, Ravi Dhar, Michelle Hatzis, and Kim Huskey (2016). Proximity of Snacks to Beverages Increases Food Consumption in the Workplace, Appetite, 103, 244-248.
Chance, Zoë, Ravi Dhar, Michelle Hatzis, and Kim Huskey (2016). Nudging Individuals Toward Healthier Food Choices with the 4Ps Framework for Behavior Change. In C. Roberto & I. Kawachi, (Eds.), Behavioral Economics and Public Health (pp.177-202). Oxford: Oxford University Press.
Chance, Zoë, and Michael I. Norton (2015). The What and Why of Self-Deception, Current Opinion in Psychology, 6, 104-107.
Chance, Zoë, Francesca Gino, Michael I. Norton, and Dan Ariely (2015). The Slow Decay and Quick Revival of Self-Deception, Frontiers in Psychology, 6, 1-6.
Chance, Zoë, Margarita Gorlin, and Ravi Dhar (2014). Why Choosing Healthy Foods is Hard, and How to Help: Presenting the 4Ps Framework for Behavior Change, Customer Needs and Solutions, 1, 253–262.
Mogilner, Cassie, Zoë Chance, and Michael I. Norton (2012). Giving Time Gives You Time, Psychological Science, 23(10) 1233-1238.
Chance, Zoë, Michael I. Norton, Francesca Gino, and Dan Ariely (2011). Temporal View of the Costs and Benefits of Self-Deception, Proceedings of the National Academy of Science, 108(3) 15655-9.
Chance, Zoë and Rohit Deshpandé (2009). Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations, Journal of Macromarketing, 29, 220-232.
Frost, Jeana H, Zoë Chance, Michael I. Norton, and Dan Ariely (2008). People Are Experience Goods: Improving Online Dating with Virtual Dates, Journal of Interactive Marketing, 22, 51-61.
- Citation of Excellence Award (2008). Emerald Management Reviews (awarded to top 50 peer-reviewed management research papers, out of 15,000)
Chance, Zoë and Michael I. Norton (2008). “I Read Playboy for the Articles”: Justifying and Rationalizing Questionable Preferences. In M. S. McGlone and M. L. Knapp (Eds.), The Interplay of Truth and Deception, (pp. 136-148). New York: Routledge.
Deshpandé, Rohit and Zoë Chance (2007). Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business. In V. Rangan, J. Quelch, G. Herrero and B. Barton (Eds.), Business Solutions for the Global Poor: Creating Social and Economic Value, (pp. 73-83). John Wiley & Sons, Inc.
OTHER PUBLICATIONS AND COMMENTARY
Chance, Zoe (2017). Here’s Why We Don’t Speak Up Against Harassment, PsychologyToday.com
Chance, Zoe (2017). I Thought Guns Were Fun. Then My Loved Ones Became Victims, CNN.com
Chance, Zoë and Ravi Dhar (2016). Making the Best Choice the Easy Choice: Applying the 4Ps Framework for Behavior Change at Google, Behavioral Economics Guide 2016.
Chance, Zoë, Ravi Dhar, Michelle Hatzis, and Michiel Bakker (2016). How Google Optimized Healthy Office Snacks, Harvard Business Review.
Chance, Zoë and Joshua Riff. OptumHealth (2015). Expert Perspective. Golden Valley, MN.
Gorlin, Margarita, Zoë Chance, Ravi Dhar, Rohit Kichlu, and Erin Ratelis. OptumHealth (2014). Beyond Good Intentions: Making Health Behavior Change a Reality. Golden Valley, MN.
Levis, Amanda and Zoë Chance (2014). The Great Gatsby, in The Encyclopedia of Deception, ed. T. R. Levine. Thousand Oaks, CA: Sage.
Chance, Zoë. Prudential. (2013). Considering the Very Long Life Scenario, Bring Your Challenges Roundtable.
Chance, Zoë,Ravi Dhar, Shane Frederick, Rohit Kichlu, Erin Ratelis and John Waters. OptumHealth. (2012). Influencing Health Choices at Work: A Behavioral Economics Framework for Wellness. Golden Valley, MN.
AWARDS AND HONORS
| 2018 |
Yale Alumni Engagement Award
|
| 2015 |
Yale Public Voices Fellowship
|
| 2011 | Wyss Award for Research Excellence, Harvard Business School |
| 2008 | Citation of Excellence, Emerald Management Review |
| 2007 | Fellow, Sheth Doctoral Consortium, Arizona State University |
| 2007 | Fellow, Summer Institute in Social Psychology, University of Texas at Austin |
TEACHING EXPERIENCE
Mastering Influence and Persuasion
Yale MBA elective (2013-present)
Yale SOM Executive Education (2014-present)
MBA Consulting Team Faculty Advisor
Yale Center for Customer Insights (2012, 2013)
MARKETING CONSULTATION
Make a Wish Foundation (2017)
American Heart Association (2015)
Google (2012-2016)
OptumHealth (2011-2015)
American Red Cross (2009-2010)