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Gal ZaubermanGalZauberman is the Joseph F. Cullman 3rd Professor of Marketing and a Professor of Cognitive Science at Yale University. His research focuses on consumer judgment and decision-making, time and decisions, financial decision-making, evaluations and memory of experiences, and the role of technology in people’s lives. He has received several research and teaching awards, including the William F. O’Dell and Paul E. Green Best Paper Awards and the Early Career Award for Distinguished Contributions to Consumer Psychology. His work has been published in top-tier academic journals, including the Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, Management Science, Nature Human Behaviour, and Psychological Science. His research has also received international media coverage in outlets such as The New York Times and Scientific American.