Designing Pricing Strategy for Operational and Technological Transformation, with Yacheng Sun. accepted, (Management Science) (PDF)
Match Your Own Price? Self-Matching as a Multichannel Retailer’s Pricing Strategy, with Pavel Kireyev and Elie Ofek. (Marketing Science, Nov-Dec 2017) (PDF)
Commentary on “Predicting Customer Value using Clumpiness” with Kannan Srinivasan (Marketing Science, Mar-Apr 2015)
Structural models of Complementary Choices, with Steve Berry, Ahmed Khwaja, Andres Musalem, Ken Wilbur, Greg Allenby, Bharat Anand, Pradeep Chintagunta, Michael Hanemann, Przemek Jeziorski and Angelo Mele. (Choice Symposium Invited Submission from Marketing Letters, Sep 2014) (PDF)
The Dynamic Effects of Bundling as a Product Strategy, with Tim Derdenger (Marketing Science, Lead Article in Nov-Dec 2013) (PDF)
Competitive Product Strategy for Open Source Software, with Brett Gordon and Kannan Srinivasan. (Marketing Science, Nov-Dec 2011) (PDF)
Making Freemium Work, (Harvard Business Review, May 2014) (PDF)
